Still, if you're highly attached to Pandora's on-demand music service and aren't a fan of talk radio, there might not be a reason to jump ship. Pandora Premium is currently $9.99 per month, while SiriusXM Premier is $13 a month. The roping-in of Pandora tech with SiriusXM may convince some subscribers of the former to convert. All subscribers will also get access to an expanded preview of SiriusXM Video, that includes hundreds of in-studio performances and behind-the-scenes footage from musicians. Select subscribers will now have access to unlimited streaming on multiple devices as well as more than 100 curated "Xtra" music channels. While SiriusXM isn't extending the Pandora benefits to its Select subscribers, the company is throwing in some other perks for that subscription tier. Subscribers can create the stations using the SiriusXM app by picking a song or artist to start with, and the station will learn your music preferences as you gives songs thumbs-up or thumbs-down ratings. ITunes radio has both free ad- supported options, and a. The new personalized stations are a mash-up of Pandora's free service and SiriusXM they'll use Pandora's Music Genome Project categorization system and SiriusXM's music library. Apple launched its iTunes radio service for the Fall of 2013 that will compete directly with Pandora. Integrating Pandora tech into the SiriusXM app has been in the works for a while - and now it's actually happening. The company today announced a slew of upgrades, including access to customized music stations powered by Pandora technology for All Access and Premier subscribers. SiriusXM will finally let some subscribers create personalized music stations with Pandora, nearly six months after it acquired the streaming music company. Still getting ads with direct-billed subscription.
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